As part of our Digital Marketing efforts for Biser Cheese, our team created content to enhance Biser's presence across social media.
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Our primary focus was producing video content optimized for Instagram Reels and high-performing ads.

Biser Cheese Plates
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‍Biser Hard Cheeses were presented through the Biser Plates concept. Our stop-motion videos featured a variety of plate styles for different occasions, encouraging followers to recreate them or get creative and design their own signature Biser Plate.

The occasions included Christmas and traditional Serbian feasts. We also wanted to create a variety of plates - some that were quick and easy to prepare, and others that were more detailed and decorative.

In addition to stop-motion videos, we also created Instagram carousel posts to offer the same content in a different format.​​​​​​​

Brand Video
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Biser Cheese Company commissioned our team for an additional project: a brand video intended for internal use.

‍We produced a four-minute video and delivered accompanying photos for employer branding purposes. A portion of the video was filmed at a cheese factory.

Biser Kačkavalj

Recognizing the popularity of Kačkavalj cheese in Serbia and its desirable melting characteristics, we developed social media content for Biser that emphasizes this key attribute.

We prepared and filmed three dishes: Margherita pizza, a grilled cheese sandwich, and fried cheese, with a focus on close-up, "beauty" shots to capture the cheese's melt.

We also developed "how-to" video Reels for three dishes as part of Biser Kačkavalj's social media strategy. These Reels provide detailed, step-by-step recipes and instructions.

In addition to the close-up, "beauty" shots of the dishes, we also developed wider shots featuring Biser Kačkavalj packaging. These images were intended to strengthen brand awareness among consumers.

The Reels were also used as ads, highlighting the product's key benefits: "it melts perfectly" and "perfect for frying."

Biser Cheese Triangles
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A key product in Biser's portfolio is processed cheese triangles.
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We created simple, effective content focused on showcasing the triangles and how they are typically enjoyed: spread on bread.

These cheese triangles come in several flavors.
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The Reels visually showcased the product and ended with the compelling tagline we created: "Taste… That will melt you away!"
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Prior to the photoshoot, we developed a pre-production brief and created sample animations for each piece of content. All content was published on Instagram, curated to create a visually appealing feed.

In the end, Medeno Agency helped Biser stand out on social media with a consistent tone and platform-relevant formats, strengthening the brand’s connection with its digital audience.