Bosutica is a rural tourism estate that invites guests to reconnect with nature and experience the warmth of genuine hospitality.

The logo centers around a heart-shaped design, symbolizing the care, love, and connection Bosutica fosters with its guests and the surrounding environment.

We created over 160 photo and video posts for Bosutica’s Instagram and other digital platforms

Crafting a thoughtfully curated grid that reflects the brand’s aesthetic.

See highlights below.

A key element of Bosutica's Branding is storytelling

Shared across its digital channels to highlight positive and heartfelt stories. We developed photo and video content to breathe life into these stories, embodying the warmth and values at the core of Bosutica's identity.

Heartfelt Collaborations

As part of Bosutica’s storytelling journey, we created meaningful collaborations with Gleb Feels (Content Creator & Nature Advocate) & Nađa Higl (World Champion Swimmer)

To enhance the guest experience, we created an interactive 2D animation video, providing clear directions from Belgrade to the Bosutica estate.

Watch the full 2D animation on the video below.​​​​​​​

Custom Instagram AR filters, featuring flying heart animations inspired by the Bosutica logo, were designed to engage with followers and other Instagram users.

Website & Guest Experience Tools

We built and tailored Bosutica’s website to reflect the brand’s visual identity and tone.

To enrich the guest journey, we created an email flow: arrival instructions before the stay, review requests after, and seasonal storytelling updates.This extended the Bosutica experience beyond booking - into trust, memory, and guest loyalty.
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Medeno Agency Results - From 0 to National Reach

📈 40,000+ Followers
Positioned Bosutica among the most-followed rural tourism brands in Serbia
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🎥 1M+ Organic Video Views
Viral single piece of content that expanded the brand’s visibility across the country
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📺 Featured on RTS Dnevnik & Šarenica
Prime-time exposure on Serbia’s most-watched national TV programs
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🧡 Community Growth & Recognition
Built a loyal, emotionally engaged audience from the ground up
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These results weren’t just numbers -they were proof that care, clarity, and consistency can build something truly meaningful.

In the end, we delivered more than just visuals.

We gave the brand a voice, a rhythm, and a soul.Bosutica came to life in a way that feels true to its essence, shaped with care, where storytelling, design, and emotion met right at the sweet spot.

The Medeno way.