For the “Don't skip what really matters!” campaign, created by Luna/TBWA for Grand Kafa, our team handled the filming and post-production, ensuring the message was delivered with clarity and impact.
‍

Featuring three-time long jump world champion Ivana Španović, the video delivers a powerful call to action

And invites women to schedule a free mammogram screening, supported by Grand Kafa and leading Serbian health organizations.

‍
Watch the hero video and ad versions used on Meta and YouTube below.