President approached our team to create a web campaign introducing their sliced cheese range to the Serbian market.

The m​​​​​​​ain focus of the campaign was a 10-second YouTube video, which we produced. For this presentation, the materials are presented in English, while the original campaign was in Serbian.

Web banners for Google Display Network were also part of the campaign.The 300x250 and 300x600 banners are displayed below.

President offers three sliced cheese varieties: Gouda, Burger and Cheddar

With no full-scale video production planned, we took a creative approach using pre-existing footage. The video was formatted in 16:9 for YouTube pre-roll, 1:1 for social media, and 9:16 for reels to ensure the best experience across platforms.
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Watch the videos below.