President approached us with the task of creating and producing a new TV commercial for Somborska namaz, following the redesign of its packa​​​​​​​ging and an improved recipe.

The goal was to highlight its even creamier texture and connect it with the idea of everyday enjoyment - all within 10 seconds.
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We developed the creative concept and script, showing real, everyday moments where family members enjoy Somborska namaz - at home, at work, or as a quick snack for kids.

In addition, we handled the entire creative direction: from location and model scouting, through food styling, all the way to post-production.
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A full production team was engaged on set: director, producer, videographer, food stylist, hair and makeup artist, wardrobe stylist, and production assistants.

The commercial aired in Serbia on national TV channels and the most-watched cable networks, reaching millions of viewers.

In addition to TV, the campaign was also present online - across Meta platforms and YouTube.

Watch the full 10-second TVC below.